iba VR Bakery Tours
Unity, C#.
2018
Refreshing the stigma around a very traditional profession
This project was born out of the need to update the stereotypes people have about being a baker, usually a very traditional, non-"sexy" career.
The biggest bakery trade fair in the world, iba, worked with us at &why to create a VR experience to showcase the profiles of the biggest bakers in the world, to demonstrate how they are rockstars in their field of work.
The team traveled to 5 different countries to record 360 videos of their bakeries and get their stories. The result was a VR app where users could choose what places to visit, and get to know the people behind the bakeries.
The app has been updated and expanded for the last few years. It has been presented in Münich, Las Vegas & Taiwan.
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iba VR Bakery Tours
Unity, C#.
2018
Refreshing the stigma around a very traditional profession
This project was born out of the need to update the stereotypes people have about being a baker, usually a very traditional, non-"sexy" career.
The biggest bakery trade fair in the world, iba, worked with us at &why to create a VR experience to showcase the profiles of the biggest bakers in the world, to demonstrate how they are rockstars in their field of work.
The team traveled to 5 different countries to record 360 videos of their bakeries and get their stories. The result was a VR app where users could choose what places to visit, and get to know the people behind the bakeries.
The app has been updated and expanded for the last few years. It has been presented in Münich, Las Vegas & Taiwan.
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